THE 2nd INTERNATIONAL LOHAS FORUM CHINA, BEIJING

THE 2nd INTERNATIONAL LOHAS FORUM,CHINA, BEIJING
Introduction to the 2nd International LOHAS Forum, China

The Popularization of LOHAS in China – Background of the LOHAS Forum
Since its first introduction to China in 2005, LOHAS as a new life-style trend has enjoyed fast growth within the country. Sharing a similar philosophy with Chinese culture, particularly the concepts of healthy life, emotional well-being, sustainability and eco-friendliness, LOHAS has
been applied by Chinese people in various areas including daily life, investment preferences,production and consumption. LOHAS-inspired communities, towns, supermarkets, companies,websites, clubs, magazines, TV programmes, pop songs and even a mobile newspaper feature have all appeared in China. By 2008, LOHAS had become one major trend in the Chinese society.In the same year, the Chinese government held the first official LOHAS forum. Currently, a growing number of businesses and individuals are taking part in this movement.
Positioning of the 2nd International LOHAS Forum CHINA: China’s first high-end,professional forum featuring LOHAS development and LOHAS industry.

China International LOHAS Forum attracts LOHAS leaders from mainland China and Taiwan, Japan,Europe and America, covering both LOHAS industries and institutions. They will come to share the latest information on the LOHAS development in China and abroad, the future of the LOHAS industry, changes in the LOHAS market and consumer trends, therefore making the Forum the most authoritative conference about LOHAS in China.

The Goals of the 2nd International LOHAS Forum, CHINA
The 2nd International LOHAS Forum will be held on 12-13 December, 2009 in order to enhance the communication and collaboration between Chinese LOHAS communities and institutions, to share information, media instruments, policy strategies, market channels and investment
resources. The forum also aims at connecting China to the rest of the world and enabling the Chinese and international LOHAS individuals and business leaders to get to know each other in order to start a fruitful cooperation.

Contents of the 2nd International LOHAS Forum, CHINA
Listening to reports from LOHAS leaders from China, Japan, Europe and America
Sitting around a stage made of recycled materials
Drinking organic tea made of leaves picked from over 100 years-old tea trees
Eating organic fruits produced by rural green farms
Enjoying music played by a Cuban LOHAS band, Chinese ancient stringed instruments,and violin performers
Experiencing breathing meditation taught by a black robe master from the Indian Osho center
And much more…

This is the 2nd International LOHAS Forum, CHINA which will be held on 12-13 December, 2009, in China, Beijing!

The main features of the Forum are reported below.
 Feature: LOHAS: the World Perspective
Reports on LOHAS development in mainland China and Taiwan, Japan, Korea and America
 Feature: LOHAS & the Development of Rural Areas in China
 “New Socialist Countryside” and Eco-Villages
 Culturally creative gardens and Organic farms
 German Biodynamic Agriculture and Demeter Standards
 High Touch Industry and the inauguration of China High Touch Enterprises Club-SPA in China, Fitness, Yoga, Outdoor Activities, TCM industries and their joint ventures with international High Touch industries
 Feature: LOHAS Industry
 Eco-tourism
 LOHAS architecture & eco-friendly green design
 Organic architecture & food,
 Showcase
 Special Section for Experiencing LOHAS
 Breathing meditation therapy from the Indian Osho Center
 Chinese traditional Five Notes music therapy
 Yoga and Tai Chi kendo
 LOHAS music and dance

Speakers Include (listed in no particular order):
江本 勝 Dr. Masaru Emoto
Topic: “Messages from Water”
Dr. Masaru Emoto has until now given talks in more than 300 cities around the world. His speeches have always been enormously successful in Japan, Europe and America, and have had a long-lasting impact on water research. Dr. Masaru Emoto gave a keynote talk titled “Love and Thanks” at the United Nations Headquarters in New York City on May 26th, 2005. The talk ended with a standing ovation from the audience and high praises by the UN officials. By 2008, his best-seller “Messages from Water” had been translated into various languages and published in more than 70 countries around the world.

小黑一三 Mr. Kazumi Oguro
Topic: “Development of LOHAS in Japan”
As the editor in chief of the famous lifestyle magazine Sotokoto, Kazumi Oguro is the pioneer and leader of the LOHAS movement in Japan.

廖晓义 Ms. Xiaoyi LIAO
Topic: “Latest Report on the LOHO Village in Daping, Sichuan: Model for Eco-village in China”
As one of China’s most renowned environmentalists, Liao is now president of Global Village of Beijing, a non-governmental, non-profit environmental organization. After obtaining her Master Degree in Philosophy from Sun Yat-Sen University in 1986, Liao became a visiting scholar on International Environmental Politics at the University of North Carolina. Committed to developing environmental education in China, she returned to Beijing and independently produced various environmental programs including TV series, books, and thesis since 1996. She also launched grassroots environmental campaigns including “Green Olympics and Green Life” and “Earth Day China”. Recognized internationally for her efforts, Ms. Liao was awarded the 2000 Sophie Prize in Norway and the 2001 Banksia International Award in Australia. In 2002, she was recognized as one of the “Ten Outstanding Women in China” by the magazine Chinese Women; and became an environmental advisor of the Beijing Organizing Committee for the 2008 Olympic Games. She was
awarded the “Green Guider” honor by the China National Tree Planting Committee in 2003 and became one of the “Ten National Outstanding Women” in 2004. In 2005, Ms. Liao won the “Annual Economic Social Commonwealth Award”, awarded by China Central Television (CCTV). In
2006, she was recognized as one of the year’s eight Green Chinese Figures.

Mr. Ted NING
Topic: “LOHAS in USA, International LOHAS industry development and chances facing China”
Director of LOHAS.com, as well as LOHAS FORUM in United States.

乔润令 Mr. Runling QIAO
Topic: “Conservation Culture and Construction of New Village”
Mr. Qiao is the Director of the Department of Pilot Programs for Small Cities and Towns, National Development and Reform Commission. He has studied for years the macro-policy of small town development and acted as consultant of decision-making of small town reform in China. Mr. Qiao
also contributed a lot to conduct pilot programs of small town reform and has gained plenty of experience in the field. He has published a series of thesis concerning the topic, including “Market Barriers for Rural Migrants”,” 90 Million Rural Migrants: What Does the City Give to You? ”and “Research on Energy Saving and Emission Reduction in Small Towns”.

张明亮 Mr. Mingliang ZHANG
Experiencing “Five Elements & Five Musical Notes Fitness”
Mr. Zhang started learning traditional Chinese medicine and Chinese martial arts during childhood. His teachers include Zhou Chaofu, Zhou Huaijiang, Yang Kai, Li Guozhang and other great masters from E’Mei School, one of China’s most renowned medicine and Kongfu schools. By
the recommendation of former Director of Department of Public Health of Shanxi Province, he was able to study acupuncture under the instruction of Prof. Shi Huaitang, creator of “New Nine Needles Therapy”. He has a broad knowledge on TCM, acupuncture, Tuina, yoga, Buddhism and Taoism. He has an especially deep understanding of E Mei Twelve Zhuang, E Mei Tuina, Nine Needles therapy and qigong.

沈立 Dr. Li SHEN
Topic: “The Development of LOHAS in China and the Forecasted Trend in 2010”
Dr. Shen is the leader of LOHAS life in China. He is a teacher of Beijing Normal University and he is also the one who first introduced LOHAS into China. He gained a Doctor’s Degree on comparative education and a Post-doctoral degree on applied psychology. His current research mainly focuses on LOHAS industry and economy. He advocates for enterprise culture, LOHAS fashion and LOHAS economy in China, and is a chief educator in many EMBA and CEO training programs in China and
abroad. He is regarded as the “missionary of LOHAS in China” and devoted much of his time and energy promoting the LOHAS movement in society. In 2007, he published China’s first educational VCD on LOHAS industry and in 2008 he organized the First China LOHAS International Conference and the First China LOHAS Annual Meeting in Beijing. He is now working as an organizer of the Second China LOHAS International Forum.

费尔南多/钟丹丹 Mr. Fernando Luis Ribas-Berain / Ms. Dandan ZHONG
CSTA Officers
Topic: “CHINA SUSTAINABLE TOURISM ASSOCIATION: LOHAS Tourism—Sustainable Travel”
The China Sustainable Travel Association was founded in 2009, in an attempt to lead the Chinese travel and event industry into compliance with the sustainable guidelines set forth by various internationally recognized authorities. At present, there are numerous international organizations promoting the general process involved in transforming the travel trade into a sustainable industry. However, in China, there
exist few organizations that are working to mobilize the industry into compliance. The CSTA is a not-for-profit, member organization, which intends to fill this void by acting as a unified front in the promotion of sustainable event and travel principles. The CSTA’s mission is to educate, engage, and evaluate, which is internally referred to as “The 3
E’s.” The CSTA acts in accordance to the suggestions provided by its advisory board, which is comprised of international and local experts in the travel and sustainability fields.

Subodhi, Black Robe Master from Osho International Meditation Center, Pune
Experiencing Breathing Meditation

余崇正 Mr. Chongzheng YU
Founder of China’s First Organic Supermarket
Topic: “LohaoCity” and the Development of China’s Organic Market
Mr. Yu is the general manager and also one of the initial shareholders of LohaoCity Organic Health Store. After graduating from the Department of Speech Communication at the Shih Hsin University (Taipei), he launched this organic store with fellow investors who shared a concern for environmental and health issues.

李岩 Ms. Yan LEE
Founder of the Phoenix Farm, the First Biodynamic Farm in Beijing
Topic: “Biodynamic Farm & Demeter Criteria”

林敏 Ms. Min LIN
Tai Chi and Yoga Experiencing Class
Ms. Lin started learning yoga in 1993 and has been to India several times for further understanding the activity. Since 1996, she began her career as a Yoga teacher. She wrote some best-sellers like Clear Yoga and Yoga and Food. She is also a famous columnist and an experienced trainer for Adidas. In 2006, she composed a course adilibria which won a great popularity in Asia-Pacific area. She is also a director of Kryoga in AASFP and yoga trainer for China’s national ping-pong team.

刘克峰 Mr. Kefeng LIU
Topic: “Green Design and Green Architecture Practice of Vantone”
After getting his Master degree from the University of Minnesota, Mr. Liu became a board member of Aedas (China), which is one of the largest architectural companies in the world. Now he is the Design Director of Vantone Real Estate Company.

Prince Charles’ foundation, CHINA Office (Speaker TBA)
Topic: “Development of Eco Village & Eco-friendly Community”
The Prince’s Foundation for the Built Environment is an educational charity which exists to improve the quality of people’s lives by teaching and practicing timeless and ecological ways of planning, designing and building. Their goal is to apply time-tested principles and build in more
sustainable ways; this will allow society to reap improvements in public health, in livelier and safer streets, and in a more affordable lifestyle for families and individuals. In addition, neighborhoods exhibiting these sustainable characteristics will accrue higher value over time.

Speakers from other international NGOs and Organizations are to be announced.

Attendees
Government officials, business leaders, media and social elites who are concerned about LOHAS and its development in China

Host
CHINA LOHAS INTERNATIONAL CULTURAL EXCHANGE CENTER (Beijing)
The CHINA LOHAS INTERNATIONAL CULTURAL EXCHANGE CENTER (Beijing) is a resource-sharing service institution specializing in international LOHAS conference organization, LOHAS education
and training.

Operator
VariArts Travel Ltd.
VariArts is a travel design and management company, specialized in providing unconventional and sustainable travel, special events and meeting services. Our principle focus is to properly introduce China’s time honored traditions, natural wonders, and vibrant state of affairs to the world. At the same time, through our extensive partnerships with exclusive travel providers across the globe, VariArts is becoming a significant new top-tier travel resource for the Chinese high-end outbound niche market. VariArts team is made-up of a multinational group of travel and meeting professionals, who are able to precisely translate our clients’ desires into reality, and surprise them with moments that will become life-long memories. In addition, we like to take the tame, and spice it up; conventional destinations are enhanced through the incorporation of scholars, unique local events, and exclusive venues. All discovery opportunities are crafted to encourage learning,
participation, and interaction, in an ever attempt to master the Art of Travel.

Sponsors
Exclusive Named Sponsor: Huayu Consortium, Shenzhen
Huayu Consortium is a highway investment company which cares for eco-balance, environmental protection and health care. Huayu has great enthusiasm on charity and hopes to assist the development of LOHAS in China. The company is planning to build a world-class ecological base for health care in Bama County, Guangxi Province.
Beijing Jinri Consulting Company

Co-operators
Business China Magazine
Business China was first published in September, 1995. It is a magazine for Chinese business elites and China General Chamber of Commerce is in charge of it. It is also one of the four main magazines of its publisher China Business Herald News Weekly. As the official journal of China
General Chamber of Commerce, it boasts detailed and in-depth coverage on China’s economy and has great influence on society.

Beijing Meile Sotokoto Consulting Company
The company aims at offering an all-round service for the communication between Chinese and Japanese culture industries. It is the host of the first China International LOHAS Forum and LOHAS
institution annual meeting. It is also the first institution to advocate and promote LOHAS concept in China by publishing a LOHAS magazine.
Global Village Environmental Education Center, Beijing Founded in 1996 as one of the first NGOs in China, Global Village of Beijing (GVB) is a famous non-government, non-profit organization dedicated to environmental education. It focuses on promotion of sustainable development and a green life-style in China.

Background of International LOHAS Forum
Concept: LOHAS Industry and LOHAS Market
LOHAS – lifestyles of health and sustainability
It is the most buzzed word in today’s world, a simple concept conveying people’s most updated understanding of life. LOHAS is a lifestyle mode that was first conceptualized in 1998 by American Sociologist Paul Ray. It is a market segment that is rapidly growing in popularity in the USA,
Western Europe, South East Asia, and progressive Asian countries (Japan, Singapore and Taiwan) and is related to sustainable living, “green” ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. This movement is actually driven by two forces: LOHAS companies practice “responsible capitalism” by providing goods and services using economic and environmentally sustainable business practices. LOHAS business owners and industry leaders from around the world meet each year at the LOHAS Conference to discuss industry trends, share ideas and learn how to run a successful LOHAS business. LOHAS consumers, sometimes referred to as Lohasians, are interested in products covering a wide range of market sectors and sub-sectors, including green building supplies, socially responsible investing and “green stocks”, alternative healthcare, organic clothing and food, personal development media, yoga and other fitness products, eco-tourism and more.2 The focus
is on personal development, with the ultimate goal of achieving one’s full human potential, and is of the upmost concern to the LOHAS consumer.

Future Trend for LOHAS Industry
Sustainable Economy
Green architecture and industry materials
Renewable sources
Energy efficient electronics
Socially responsible investing
Energy-saving and emission-reducing transportation
Environmental management and protection
Alternative Medicine
New solution in medicine and health care
Creative application of traditional medicine (Naturopathic, Chinese and Tibetan medicine, etc)
Whole-body preventive medicine
Fitness and health care products
Healthy and Natural Lifestyle
Natural, organic, nutritional products
Food and drink
Personal care
Self-development and Growth
Psychological, physical and mental LOHAS products
Newspapers, magazines, video-audio products and seminars
Yoga, shaping
Mental therapy and related services
Eco-friendly Lifestyle
Eco-friendly architecture, office supplies
Organic products and renewable products
Environmental protection products
Eco-tourism

For more info, Please contact

Organizing Office
Jeffrey LEE, Project Director jeffrey@chinalohas.org
Winser ZHAO, Account Manager winser@chinalohas.org
Beatrice TARGA,Communication and Liaison Officer  beatricetarga@chinalohas.org
for Register: register@chinalohas.org
Add:Rm 1204, Qingyun Dangdai Tower, Beisanhuan Xilu Rd 43#, Haidian District, Beijing
Contact/Inquiry Number: 8610-62192183/84 Fax: 8610-62192180